STORYTELLING FOR RISING LEADERS

A self-paced, online course with

6 months of community access

PROVEN EFFECTIVE AT TOP COMPANIES

WHY TAKE THE STORYTELLING CLASS

"The content of the class is top-notch and well organized. Each class was entertaining and engaging. The class gave me a platform to tell stories and prepare myself for the future. And Connie's personal feedback on my assignments added so much value! I think product folks who practice her concepts regularly become good storytellers and advance their careers."

Jay R.

Director of Product, ex-orbitz

Instructor at Product School

"I find it difficult to convince senior VPs. But my job as an Engineering Manager is to get buy-ins from these senior VPs. This storytelling class gave me frameworks. Now I know exactly how to structure my stories to make them convincing."

Cheng

Engineering Manager, Google

I had so many "aha moments" as I went through the content. The class is unique because I was able to get direct access to Connie the instructor to receive customized feedback for my learning. She is very easy to talk with and all her advice was really on point. You have a chance to talk to different industry leaders in the world which will help expand your network as well."

Penny

Data Engineer, Rakuten

"I wish I had taken this class earlier in my career to become better at influencing my stakeholders. You will learn an incredibly powerful set of tools that is easy to get started with but will change how you communicate with the world."

Kaustav

Product,

ENGAGING AND IMPACTFUL

Monthly Live Tutorials

Meet monthly with the instructor and classmates in real time to ask questions, get answers and anchor your learning.

Self-paced Videos + 4StoryGPT

All class materials are recorded accessible 24/7. You can access on your mobile or desktop. Additionally, chat with 4StoryGPT to tune your story using our methodology.

Slack Community

Students are invited to an exclusive Slack channel to interact with other students and get feedback from the instructor.

See benefits immediately

Most students see benefits immediately because we work on a tangible storytelling challenge in the class. Expect to spend 1-3 hours each week on the class.

Your company may pay for this class: find out how

FREQUENTLY ASKED QUESTIONS

Can I expense this class?

Yes. Most students do. Your employer may also reimburse you as an education expense. Find out how here.

What's the cancellation policy?

You can request a refund within 7 days of class starting and if no more than 1 week worth of content is consumed. Email us with your feedback on what didn’t work for you to make your request.

Do you have a cohort option?

We offer private cohorts with a minimum of 18 students. If you'd like to book a private cohort, please fill out our contact form.

What is Pitch Circle?

During our monthly calls, you can choose to pitch during Pitch Circle. Each participant gives their 2-minute pitch, gets feedback, and pitch again. This is a great way to soft-circle your ideas, presentations, and pitch deck to prepare for the big day.

MEETINGS

We meet monthly from 8:30 am - 9:00 am PST on Thursdays. This translates to other timezones as:

11:30 AM EST

17:30 CET (Central European Time)

23:00 or 00:30 SGT (Singapore Time)

Content is pre-recorded, so during our meetings, we answer questions and do Pitch Circles where we go around and practice 2 minute stories, get feedback and iterate. All meetings will be recorded for those who miss. But it's highly recommended that you attend these meetings.

CURRICULUM

The class contains 6 modules of content. Each module can be completed in a week, but some students take 2 weeks per module for a lighter load. Each module contains videos to watch, and assignments you can submit via Slack for instructor feedback during your 6 month community access. Taking the modules in order is recommended but you can jump to the content that most interests you as well.

Week 1: Understand your Audience with 4Storyteller
Week 2: Write your Story using AI and Story Cake - Prepare to influence
Week 3: Deliver your story with Voice and Body Language
Week 4: Hook them with Story Hooks
Week 5: Deepen your story with Narratives like Hollywood
Week 6: Bring the story home with powerful Imagery

ABOUT THE INSTRUCTOR

Connie Kwan is a speaker, product executive, and CEO. She brings 20 years of product leadership experience spanning Microsoft, Atlassian, and 6 startups.

She has crafted and delivered thousands of stories to pitch for investment, present to boards, set company vision, motivate teams, and more.

She collaborated with a professional actor to create the 4S method that turns the art of storytelling into a science. This is the method we will be learning in class.

As a speaker, Kwan has told stories on public stages at Grace Hopper, Product Management Festival, Google Tech Talk, Health 2.0, and Atlassian's annual conference. Additionally, she has been on panels for Women in Product and Product Pub and was interviewed for a podcast for Practical Product. She understands how to engage different audiences through powerful narratives.

Your company may pay for this class: find out how

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